Why do you need an effective social media strategy as a real estate agent today?
65% to 85% of your business will come from people you know or people who chose you. If you are not in front of people you know, they will think you are out of business.
They will choose a REALTOR who is in front of them.
If you are not in front of people who do not know you, they cannot choose you.
Gone are the days when home buyers would open a newspaper to look for properties for sale or look up names of real estate agents in a phonebook. Home-buyers today are online looking for that house or piece of land they can call their own.
Therefore, it is imperative for you to use social media and create yourself as a brand. The various platforms should be used to market your business and listings.
And while any REALTOR can open a Facebook or Instagram account, it’s not always as clear how to use social media as a tool to send the right message to the right people at the right time. Strategy is the key to success for your marketing you, your business, and your listings.
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